SpotXchange Publisher Integration Options

Integrating video ads is complicated business. It’s not simply integrating a banner or search results on a page. Typically, it requires dynamically inserting a video ad unit into a video player or online game in a seamless and consumer-friendly fashion.

Knowing the demands integration places on publishers, SpotXchange has invested considerable resources into developing a comprehensive set of integration options for requesting and displaying our video ads. Publishers can either directly integrate the SpotXchange feed or integrate through their existing vendor.

At a very high level, all methods of integration share the following paradigm:

• Publishers request ads in real-time by placing a parameterized query to SpotXchange's ad servers (parameters passed include the viewer's IP address)
• SpotXchange's ad-matching algorithms compare the parameters passed in the query with all available ads to identify the matching ads at-that-moment-in-time
• SpotXchange responds in real-time with a feed containing the direct URL links to the ads that match the parameters passed
• The ads are served from SpotXchange's content delivery network into the publisher's video player, casual game or HTML page
• As the ad plays, the video player sends incremental "beacons" to the SpotXchange ad servers; these beacons are used to track duration viewed

Direct Integration Options

SpotXchange offers a variety of integration options for those that want to directly integrate SpotXchange into their content. Variables that drive your selection of a single approach include your ad unit preferences (Overlay vs. Pre-, Mid-, Post-Roll), your content format type (FLV or WMV) and your technical proficiencies and preferences. You can refer to the compatibility matrices below to help guide your selection. Once you have applied for an account, a SpotXchange integration specialist will advise you on the best integration method for your site

Strategic Partnerships:

SpotXchange has partnerships with a number of leading online video companies including technology vendors, ad servers, and full service advertising and content management platforms. These partnerships help streamline the integration process and add a great deal of efficiency to the process of monetizing video ad inventory. If you currently employ a video ad solution from any of these online video companies, then your existing integration with them will immediately enable you to query SpotXchange for the additional inventory coverage you need.