In the News
AdExchanger: Overcoming Auto-Play
Following up on our recent announcement of initiation type information available in our marketplace to our RTB bidders, Mike Shehan of SpotXchange explains to AdExchanger that auto-initiated inventory is valuable, but user-initiated inventory is even more valuable. User-initiated placeme...
Posted: February 22, 2012
ReelSEO: Are Your Video Ad Views User Initiated Or Automatic? SpotXchange Will Tell You
Our good ol' friend, Christophor Rick, shares how our new initiation type (auto-initiated versus user-initiated) information feature helps fight video ad fraud and moves the industry forward in changing how video views are determined. SpotXchange is the first real-time bidding (RTB) supply...
Posted: February 21, 2012
ExchangeWire: Online Video - To Bid Or Not To Bid?
In a thought piece article, our Asia-Pacific Managing Director, Vicki Lyon, explains why real-time bidding (RTB) benefits advertisers and publishers equally, and how RTB is beginning to revolutionize the video ad industry.Vicki urges publishers to take the lead now and capitalize on this...
Posted: February 15, 2012
Digiday: Programmatic Buying is Coming to Video
Mike Shehan of SpotXchange explains how the buying model for premium publishers is beginning to flip as more publishers incorporate private exchanges into their buying efforts. According to Mike, private exchanges benefit premium publishers by:*Acting as another sales channel rather th...
Posted: February 2, 2012
