Online Video Partners
SpotXchange works with many partners to bring advertisers and publishers the most powerful online video publishing and advertising solutions available. Here is a sampling of our ecosystem of partners:
 | Video Ad Solutions |
Unicorn Media is a digital media management provider that helps companies deliver media to any device, any time, anywhere, while providing real-time analytics on any platform.
Limelight provides solutions that enable business and technology decision makers to profit from the shift of content and advertising to the online world, the explosive growth of mobile and connected devices, and the migration of IT applications and services into the cloud. Limelight's massively scalable software services engage audiences, enhance brand presence, analyze viewer preferences, optimize advertising, manage and monetize digital assets, and ultimately help build stronger customer relationships.
FreeWheel gives the largest producers and distributors of entertainment content the infrastructure they need to manage the end-to-end economics of their professional content in the new media landscape.
LiveRail's infrastructure sits at the heart of the real-time video ad ecosystem, powering campaign delivery, real-time bidding, campaign optimization and analytics for the world's largest video publishers, ad networks and agencies.
LongTail has been a pioneer in the online video market. The company’s flagship product, the JW Player, is active on more than 1.5 million sites and streams billions of videos each month across all devices. LongTail Video’s other products include AddOns, a library of plugins and skins contributed by LongTail's community of developers that enable customers to customize the JW Player and AdSolution, LongTail's standalone, self-serve video ad network, serves more than 500 million in-stream ad impressions each month to thousands of websites.
Brightcove is a leading global provider of cloud content services, and has a family of products used to publish and distribute the world’s professional digital media.
Ooyala offers online video management, publishing, analytics and monetization. Its integrated suite of technologies and services give content owners the power to expand audiences and the deep insights that drive increased viewer engagement and revenue from video.
thePlatform publishes video and other media to PCs, mobile devices and TVs. Media companies rely on thePlatform’s mpx system as their open, central hub for managing, monetizing and syndicating billions of professionally produced video views annually.
| Rich Media |
MediaMind is a division of DG, that provides media and creative agencies, advertisers and publishers with an integrated platform to manage campaigns across digital media channels and a variety of formats, including rich media, in-stream video, display and search.
Mixpo is a cloud-based video marketing platform that helps media companies efficiently build differentiated cross-screen video ad products that command a premium. They also help brand marketers leverage any form or source of video content to maximize brand impact across screens and gain meaningful consumer insights. Mixpo’s platform delivers the broadest and deepest array of video engagement reports available so that clients can readily plan and use online video with informed confidence. In 2013, Mixpo was selected by Forbes as one of America’s Most Promising Companies.
Oggifinogi focuses on delivering Real Time Rich Media (RTRM) to marketers buying audience-based media through exchanges, demand side platforms, ad networks and branded publishers.
PointRoll enables advertisers, agencies, and publishers to create, deliver and measure interactive and action-inspiring online video, rich media display, mobile and social campaigns. PointRoll provides the creative tools, analytics, distributed content, and expertise marketers need to effectively engage consumers and make a memorable and measurable impression. Evolving beyond the banner, PointRoll allows marketers to find consumers wherever they are across any digital platform and deliver a relevant and engaging brand or direct response experience, dramatically improving ad effectiveness.
Innovid offers a seamless integration between interactive video creative solutions, ad serving functionality and analytics; empowering today’s marketers to engage and track their audiences more deeply than ever before.
Eyewonder is a Limelight Networks, Inc. business, that provides interactive digital advertising technology and services that increase the value of inventory for publishers and improve the performance of advertisers’ interactive ad campaigns.
| Ad Servers |
Adap.tv develops technology aimed at evolving with the changing media landscape. They develop solutions that modernize the video advertising marketplace, but remain adaptable to whatever the future brings.
Google's DoubleClick™ products provide ad management and ad serving solutions to companies that buy, create or sell online advertising. With deep expertise in ad serving, media planning, search management, rich media, video and mobile, DoubleClick products help customers execute their digital media strategy more effectively.
VINDICO provides advertisers and agency groups the easiest way to buy, serve and track all online video ad campaigns with a single video ad management platform.
Telemetry is an auditing service for online video advertisers. It focuses on creating greater transparency while eliminating discrepancies.
Atlas provides digital media technologies to agencies, advertisers and publishers. Solutions for agencies and advertisers enable the unified management of digital marketing campaigns across display banners, rich media, search, video, and websites. Solutions for publishers maximize advertising revenue across all available and developing digital media platforms.
LiveRail's infrastructure sits at the heart of the real-time video ad ecosystem, powering campaign delivery, real-time bidding, campaign optimization and analytics for the world's largest video publishers, ad networks and agencies.
| Data Providers |
eXelate provides data and insight on online purchase intent, household demographics and behavioral propensities that enable digital advertisers to make optimal marketing decisions. Through the collection of directly measured online data and distribution partnerships with information leaders such as Nielsen, Nielsen Catalina, Mastercard Advisors, Autobytel, Bizo, and more, eXelate makes online, offline, and custom modeled data sets actionable across 500M online consumers worldwide. eXelate’s proprietary maX data™ – customized audiences built for advertisers based on first and third party data – delivers 3-5x better campaign performance as compared to conventional data targeting. As members of the NAI, IAB, Council for Accountable Advertising, OPA and Evidon’s Open Data Partnership, eXelate is a leader in privacy compliant advertising practices..
Booyah helps direct response marketers build and execute strategies with paid-search, organic-search, banner media, email, video and more.
Quantcast measures and organizes the world’s audiences in real-time so advertisers can buy, sell and connect with the people who matter most to them.
AlmondNet is an aggregator of data and a licensor of intellectual property and enabling technology for the delivery of targeted ads. AlmondNet’s data, proprietary technology and operated network enable the delivery of ads to computer users based on their observed online behavior wherever they may be found, in a privacy sensitive manner. AlmondNet is a member of the Network Advertising Initiative (NAI).
Datalogix integrates database marketing and digital media. Its mission is to leverage the power of purchase-based audiences to drive measurable online and offline sales. The company offers audience segmentation and integrated programs directly and through all leading digital media companies.
BlueKai provides leading solutions for comprehensive data management, acquisition and analytics to maximize performance from all audience data.
| Ad Verification |
comScore is a leading internet technology company that measures what people do as they navigate the digital world - and turns that information into insights and actions for our clients to maximize the value of their digital investments.
DoubleVerify is a worldwide leader in online media verification and compliance, and the top choice of marketers, agencies, ad networks and publishers looking to ensure brand safety, campaign transparency and regulatory compliance.
Formerly AdSafe Media, they are now Integral Ad Science. Since launching the industry's first preventative brand safety solution in 2009, they have built a global media valuation platform that is integral to the buying and selling of quality media. They focus on a comprehensive solution set that enables advertising to appear in quality environments where they receive quality exposure -- and rewards the sell side for providing quality media.
As a global leader in measurement and information, Nielsen believes that providing clients a precise understanding of the consumer is the key to making the right decisions -- decisions that can lead to profitable growth.
Telemetry offers ad serving and true verification all in one contract, globally, across all formats, all technologies & multiple screens.
| Real-Time Bidding |
The Trade Desk platform powers buyers, providing tools to manage display, social and video advertising campaigns.
Tapad works with advertisers, agencies and trading desks to deliver a unified view of the consumer across all screens. Their advertising solutions enable a consistent message to consumers on their phones, tablets and computers. This means advertisers can target audiences across platforms – standard web, mobile web, mobile apps and tablets – all in real time.
Dynadmic provides a technical solution for hyper targeted advertising in the online video industry.
Brandscreen is a world leader in real-time media trading technology. We provide the underlying infrastructure, optimization intelligence and applications that power many of the world's leading media trading desks. The CORTEX white-label trading platform from Brandscreen is used by media agencies and ad networks to help them build state-of-the-art, real-time media trading practices.
Digilant's mission is to help brands execute better advertising. Better advertising starts with good customer insights and Digilant provides the tools to make those insights actionable.
Struq is transforming advertising through personalization and performance. We are committed to being the best ad personalization company in the world. We believe that we're here to make great products. We're constantly focusing on innovating. Struq settles for nothing less than excellence across the group to deliver the best customer experience.
Acuity's mission is to combine the visceral power of display advertising with the real-time bidding, serving and tracking efficiency and accuracy of pay-per-click. To creative the absolute strong connections between consumers and advertisers online.
Brand.net, a Valassis Digital company, uses the most precise targeting technology to deliver probability over possibility and action over exposure. Brand.net is Re-imagining Reach™ for its global clients by integrating offline and online data and providing the best targeted reach in the digital industry. With Brand.net, advertisers are empowered to reach their targeted audiences at scale across quality, high-impact display, video and mobile environments. Brand.net consistently exceeds the campaign objectives that matter most to brand advertisers, providing success through online engagement, awareness and offline purchase.
VideoHub is the video operating system for brand marketers, publishers, and agencies. Built for video, its comprehensive advertising stack aligns buyers and sellers focused on achieving brand marketing goals. From ad serving to analytics, verification to advanced ad formats - VideoHub allows clients to measure what matters and gain true transparency into their campaigns and the video ecosystem. Its robust, flexible platform simplifies operations, provides actionable insights, and eliminates the need for multiple third-party solutions.
Invite Media is a high impact demand-side platform that enables advertisers, agencies and agency trading desks to use real-time bidding to buy and optimize online media. Buyers can use Invite Media's technology to set up and manage automated strategies to help facilitate intelligent buying across all major sources of real-time bidded inventory, all in a single interface. With the ability to apply data from any major source, plus the freedom to create business rules for bidding and optimization, Invite Media gives buyers flexible control over campaign performance.
The Videology Addressable Audience Platform is a screen-agnostic video advertising technology that works to connect brands with consumers.
Brainient creates products that help video publishers & advertisers create more effective experiences for their viewers. They have three products:
BrainAds - the first personalized video retargeting platform in the world,
BrainRolls - a simple solution that enables advertisers to create and distribute interactive video ads and
BrainStudio- a do-it-yourself interactive video editor.
AdoTube's powerful and flexible technology provides a centralized end-to-end digital video solution offering publishers and advertisers easy and efficient access to in-stream video advertising across all media platforms.
DataXu provides the only cross-channel Demand Side Platform for online, mobile, and video advertisers. This powerful technology increases digital campaign performance, improves operational efficiencies and delivers unique consumer insights to advertisers.
Maxpoint is an industry-leading consumer targeting technology company that helps retailers and brands reach the right online audience to drive in-store sales.
TubeMogul is a video marketing company built for branding. A demand side platform for video, TubeMogul integrates real-time media buying, ad serving, targeting optimization and brand measurement into its PlayTime platform.
Turn has developed the digital advertising industry’s only integrated, end-to-end platforms for data and media management. Turn’s global infrastructure, intuitive software and analytics, and open ecosystem for partners – all available in a real-time integrated environment – represent the future of digital advertising.
SundaySky provides clients with a scalable, personalized and effective way of using video to communicate with prospects and customers by taking existing website content and automatically turning it into dynamic video in real time. The SaaS-based platform makes it easy for any brand to plan, generate and seamlessly integrate video into their website so they have consistently refreshed content to attract and engage consumers and ultimately drive their business.
Adap.tv develops technology aimed at evolving with the changing media landscape. They develop solutions that modernize the video advertising marketplace, but remain adaptable to whatever the future brings.
| 3rd Party Measurement |
Quancast measures and organizes the world’s audiences in real-time so advertisers can buy, sell and connect with the people who matter most to them.
comScore is a global leader in measuring the digital world and is a preferred source of digital business analytics.
| Survey Providers |
Dimestore is a subsidiary of Knowledge Networks, that provides cost-effective and easy-to-implement online ad effectiveness measurement solutions to agencies, networks, and online publishers. Developed by online advertising insiders, the company's survey technology allows clients to conduct multi-question custom surveys within the footprint of the ad campaign (display or video) without requiring overlays or pop-up invitations.
Insight Express is an industry leading market research provider specializing in the measurement of brand communications. The company's proven approaches include message evaluation, advertising effectiveness, creative development and cross-media optimization. With vast industry expertise and proprietary methodologies, InsightExpress helps agencies, media and marketers optimize marketing initiatives across online, mobile and other media.
Vizu brings the same metrics used to measure and optimize brand advertising effectiveness in the offline world to the online medium. By providing the first real-time, enterprise technology platform that allows brand advertisers and their partners in the digital media ecosystem – publishers, ad networks, exchanges, and demand side platforms – to collaborate around measuring and optimizing Brand Lift metrics, Vizu enables its customers to move their target audience through the purchase funnel, from building awareness to creating intent and preference.
comScore is a global leader in measuring the digital world and is a preferred source of digital business analytics.
Dynamic Logic helped establish the Internet's true marketing value to businesses by developing solutions that measure beyond click-through to quantify the full brand impact of online advertising. Now, as Millward Brown's Digital Practice, Dynamic Logic continues to lead the industry — developing innovations to optimize and track digital ad impact, specializing in emerging media platforms, and integrating insights across all digital and non-digital media. For marketers, agencies, and publishers alike, Dynamic Logic offers the most cutting-edge and adaptable solutions to make the most of every digital marketing dollar.
