Why SpotXchange Works for Retailers:
- Exchange-based MarketplaceExchanges are the most efficient way to buy and sell anything in the world. SpotXchange's exchange-based marketplace allows publishers to set their asking price, and allows advertisers to easily purchase inventory at the price that works for them.
- 25/7 RuleSpotXchange ONLY charges advertisers when at least 25% or 7 seconds max (whichever occurs first) of their video ad is viewed by the consumer. Just another way we protect advertisers from low quality inventory.
- Real-Time Optimization- Like sponsored-search platforms, advertisers and SpotXchange's client services team can make real-time changes to campaigns based on performance metrics.
- Full Client Services Free of Charge & 24/7 ToolsSpotXchange will provide a dedicated client services team to manage advertisers' campaigns at no charge. Additionally, clients can access their campaigns any time to manage campaigns and check real-time reports through SpotXchange's self-service advertiser tools.
- Fully Transparent
SpotXchange is the only video ad marketplacenetwork that allows you to target specific publishers within the marketplace. Advertisers know exactly where their ads play and how many times their ads played on those publishers when targeting specific publishers. Unlike many display networks, SpotXchange has nothing to hide. Our entire inventory is high quality and safe.
- Advanced Targeting- A variety of targeting options in the SpotXchange marketplace allow advertisers to achieve their desired campaign goals. SpotXchange has some of the most advanced targeting technologies in the world including behavioral targeting, retargeting, geo-targeting, contextual targeting, day parting, and frequency capping, as well as enabling targeting of specific publishers.
- Frequency Cap ManagementAdvertisers can set how many times they would like to show their ad to a specific consumer in any given period of time.
- No Ad Serving Fees
SpotXchange will serve advertisers' video ads and banners for absolutely nothing.
- Third Party Ad Server IntegrationSpotXchange can work with any third party ad platforms like DoubleClick and Atlas for serving and tracking video ad campaigns.
- Flexible Terms - CPM, CPC or CPV
An exchange-based marketplace gives SpotXchange the flexibility to accommodate any business model for advertisers. Those that perform best will get the most traffic, and those that do not will receive less traffic.
- No Spending LimitsPurchase as much or as little inventory as you want. There are no spending minimums on SpotXchange. Try it out and expand campaigns as they perform.
- No 24 Hour Out ClausesWe actually call it our 24 Second Out Clause. Log into the tools, select the campaign, and deactivate if the campaign is not performing for you or your client. The only question we'll ask is how can we do better?
- Direct Integration with All PublishersSpotXchange is directly integrated with all of our publishers. This means we have control over every aspect of your campaign, which allows us to provide services like real-time optimization.
- Free Video Ad Creation ServicesSecuring appropriate video ad creative can be challenging for even TV advertisers. As such, SpotXchange will provide free video ad creation services to advertisers. Just send us all of your other creative like logos, banners, scripts, and other creative assets. SpotXchange will create a video ad complete with professional voiceover at no additional cost.
- Proprietary & Patent-Pending Ad Technology
Unlike many display and video ad marketplaces, SpotXchange operates on own proprietary and patent-pending technology. Many ad networks use Atlas, DoubleClick or have a seat on the Right Media Exchange. Not SpotXchange. We own and control all of the technology. This allows us to drive our own product planning based on our customers' needs. We aren't dependent upon others to dictate what we can and cannot offer to our advertisers.
What is Performance Based Video Advertising for Internet Retailers and Interactive Agencies?
Not utilizing performance based and video ad campaigns yet? Well consider this... Over 85% of consumers that visit a website after clicking on an organic or sponsored listing don't convert into a sale or a lead. Often, the consumer is still in a consideration phase, which can last anywhere from a day to several weeks depending on the ticket item.
Internet retailers and interactive agencies spend considerable time and money driving the consumer to the website in the first place through SEO, SEM and branding efforts. But, more often than not, they don't invest enough into reaching back out to the consumer who has already expressed interest in their product or service, but has yet to convert into a sale or lead.
Online Video Advertising: A very powerful medium. According to Forrester Research, up to 40% of the brain's cortex is employed when processing video. As such, online video advertising isn't subject to "banner blindness" like most display units, and it shows with online video ads seeing click through rates between 1% - 5%!
Advanced targeting: A combination of behavioral in-market targeting and retargeting. SpotXchange offers advanced targeting for Internet retailers and interactive agencies to engage in a very powerful and continued dialog with consumers, who are considered 'in-market' for a product or service.
SpotXchange's behavioral in-market targeting and retargeting online video ad solutions allow these advertisers to eliminate waste from campaigns and focus on engaging the right consumer at the right time with a powerful video message.
The combination of these two powerful elements of online video advertising produces results. Existing SpotXchange advertisers have increased conversion rates 5 - 15x over and above their other online video ad campaigns. So contact us today for more information on how you can create a performance based video ad campaign to increase your marketing performance.
Performance Based Video Ad Campaigns - Internet Retailers and Interactive Agencies
Performance based video ad campaigns are a very hot topic. Many Internet retailers and interactive agencies love sponsored search. It's targeted, it's measurable, and it performs. However, a far smaller percentage utilizes display advertising to generate sales for their sites; and an even smaller percentage utilizes Online Video Advertising.....until now.
SpotXchange is a performance-based video advertising network that allows internet retailers and their interactive agencies to utilize video ads to drive conversions with CPC and CPV options. SpotXchange offers advanced targeting tools, like behavioral in-market targeting and retargeting, which empower these advertisers to finally use online video advertising as a performance-based medium.
Like most other video ad networks, SpotXchange delivers high quality inventory across a vast network of publishers reaching almost 80M unique visitors every month. We support a number of online video advertising units enabling advertisers to target, engage and interact with their customers. However, unlike most online video advertising networks, SpotXchange provides the best practices and technologies from other online mediums, like sponsored search, to enable interactive agencies and Internet retailers to manage and optimize their online video advertising campaigns on a performance basis.