Cutting Edge Technology Gives You Better Information to Maximize Video Ad Monetization
SpotXchange offers content providers, or publishers with an online dashboard and set of tools that help you efficiently manage your available video advertising inventory in the SpotXchange marketplace.
This enhanced interface is built upon publisher feedback and best practices, and provides publishers with a view to both the past and future:
PAST -- historical reporting data to help you understand how your inventory is monetizing on the SpotXchange ad network
FUTURE -- projections about the amount of revenue your current pace will earn you by month's end, and insight into how some of your traffic sources might outperform others
"It has been pleasure working with SpotXchange for more than 2 years. The team demonstrates a high degree of customer-centric service while simultaneously striving to keep its video technology offerings cutting edge. SpotXchange has been instrumental in helping Mochi Media monetize its global online video ad inventory."
-- Joe Gruender, Director of Product Management, Ad Platforms
Introducing the New SpotXchange Dashboard
Offers enhanced visibility and insight for improved online video monetization
Enhanced SpotXchange Dashboard Features
Optimized Revenue Reporting
The SpotXchange Dashboard can help you understand important quality online video metrics such as how your video advertising traffic compares to network-wide traffic and to your established baseline performance metrics. More robust reports will show you video ad click-through rates (CTR) and completed view rates in comparison to daily, weekly, monthly inventory being sent to the SpotXchange system. You can now better monitor trends, how traffic quality impacts your CPM rates and what types of inventory and traffic sources monetize best on the SpotXchange network.
Comprehensive View Into Inventory
Dynamic graphs, charts and robust reports help you as a publisher see and sort your data -- by region, channel, ad type, impressions, CPM, ad requests, etc. This complete view and flexibility provides you with insight into where your inventory is coming from, coverage issues, what rate you are receiving by region, and more to help you increase your online video monetization.
Newly Organized Channel Setup
You can now set up your channels in a more organized manner -- by video ad unit to keep all reporting separate, and then by either region, content, or on a site-by-site basis. You can also hide channels if they become outdated or hard to manage. The new channel profiles include additional ad content categories and filters and the ability to exclude ad ad categories for specific advertisers if needed.
Insight to User Trends
This information will help you as a publisher better optimize your inventory by understanding when traffic spikes or declines based on your users' habits. Having this data available gives you insight into when revenue might increase or decrease, as well as knowing when to line up additional campaigns for the times when you might typically see traffic surges, ensuring all calls are monetized to the fullest extent.
With this information, you will be able to strike future campaign deals with SpotXchange knowing your inventory will be covered and you won't have to scramble to secure additional ads.
Visibility to Predict and Adapt To Quickly Resolve Issues
The new dashboard provides you with better access to information to recognize potential issues such as coverage and CPMs that do not meet your goals. With this information, you can quickly react to help increase your monetization to acceptable levels. New publishers hit the ground running. With quick and easy set up, you can rapidly realize the benefits of the SpotXchange Dashboard by being able to analyze cause and effect relationships right away.
Dashboard Learn More
To find out more about the SpotXchange Dashboard or to sign up, please contact us today