2013 Forrester Report
For the second year, Forrester Consulting sizes the online video real-time bidding (RTB) market, and explores current trends. In the report commissioned by SpotXchange, "RTB Powers the Rapid Growth of Online Video,"Forrester finds that RTB will account for nearly 25% of U.S. online video advertising spending in 2014, and predicts its growth will exceed the overall growth of online video.
Download the full, free report to read how RTB is the fastest-growing segment of online video and is evolving to a programmatic buying mechanism.
Survival Guide To Digital Video
The digital video advertising landscape is quickly becoming convoluted as technology partners constantly shift their business models and product offerings, leaving digital publishers and brand marketers a big confused on who's who, who does what and if the latest technology trend is just a hype or the real deal.
To help both publishers and advertisers navigate the cluttered digital video landscape, SpotXchange has create a survival guide so industry players can discover the tremendous opportunities that exist with online video advertising.
Buzz about SpotX
June 17, 2013: SpotXchange Announces Allen Klosowski to Lead Company’s Digital Video Advertising Services Across Mobile and Connected Devices