
2013 Forrester ReportFor the second year, Forrester Consulting sizes the online video real-time bidding (RTB) market, and explores current trends. In the report commissioned by SpotXchange, "RTB Powers the Rapid Growth of Online Video,"Forrester finds that RTB will account for nearly 25% of U.S. online video advertising spending in 2014, and predicts its growth will exceed the overall growth of online video. Download the full, free report to read how RTB is the fastest-growing segment of online video and is evolving to a programmatic buying mechanism. | ![]() |
![]() | Survival Guide To Digital VideoThe digital video advertising landscape is quickly becoming convoluted as technology partners constantly shift their business models and product offerings, leaving digital publishers and brand marketers a big confused on who's who, who does what and if the latest technology trend is just a hype or the real deal. To help both publishers and advertisers navigate the cluttered digital video landscape, SpotXchange has create a survival guide so industry players can discover the tremendous opportunities that exist with online video advertising. |
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