Top benefits of using Otto for your video ads
- Improved campaign performance - advertisers achieve an uplift in the click-through rate since we "steer"the campaign to the best-performing audience
- Reduced cost -- Otto will automatically suppress playing ads to channels or audiences that aren't responding
- Better understanding of campaign performance -- have detailed analytics about who is responding
- Publishers are paid for better performance -- higher CPM rates if their channels or audience perform well
To steer video ad campaigns to the right audience, we offer industry-leading automated video ad and online ad optimization technology, called Otto™. Otto recently improved a client’s click-through rate 175% and lowered the cost-per-click on their video ad campaign by 40%. Read our case study here.
Our technology also rewards the best-performing publishers with higher CPMs. We measure, and we deliver. Let us know how we can help your video advertising efforts exceed your objectives. With SpotXchange’s advanced audience targeting, global reach, flexible pricing models and verifiable, safe brand protection, we’ve got you covered.