Top benefits of using Otto for your video ads
- Improved campaign performance - advertisers achieve an uplift in the click-through rate since we "steer"the campaign to the best-performing audience
- Reduced cost -- Otto will automatically suppress playing ads to channels or audiences that aren't responding
- Better understanding of campaign performance -- have detailed analytics about who is responding
- Publishers are paid for better performance -- higher CPM rates if their channels or audience perform well
SpotXchange introduces the first solution to automatically optimize every video ad campaign
Otto™ is machine learning auto-optimization technology for video advertising, in other words, your online ad optimization expert. Building on SpotXchange's advanced audience targeting, Otto automatically optimizes campaigns to achieve the best performance possible at scale. It is able to improve campaign results immediately, without the delays and limitations of human evaluation, and continues to get smarter over time.
SpotXchange's Otto processes millions of performance and audience data points to figure out the best solution for you, including:
* Video ad creative
* Targeting goals and measures
* Video ad campaign performance goals
* Viewer in-market status
* Historical behavior
* Publisher performance
To steer video ad campaigns to the right audience, we offer industry-leading automated video ad and online ad optimization technology, called Otto™. Otto recently improved a client’s click-through rate 175% and lowered the cost-per-click on their video ad campaign by 40%. Read our case study here.
Our technology also rewards the best-performing publishers with higher CPMs. We measure, and we deliver. Let us know how we can help your video advertising efforts exceed your objectives. With SpotXchange’s advanced audience targeting, global reach, flexible pricing models and verifiable, safe brand protection, we’ve got you covered.
Automatically Optimize 
Automatically Optimize Because Otto gets smarter over time, it is constantly working to improve audience reach and campaign performance. Advertisers get an impressive lift on performance with no extra effort and publishers receives higher CPMs to publishers if they have better performing channels or content.
Learn More About Otto Not all impressions are created equal
Otto looks at every call and automatically decides what an impression is worth based upon advertiser objectives balanced with factors such as demographics, online behavior, type of ad and placement of ad.
Challenge your assumptions
Because Otto optimizes and gets smarter over time, the solution will know if the video ad performs better with a different demographic than was originally assumed.
You win with the greatest competition
In SpotXchange's large, competitive marketplace, Otto directs the video ad campaign to the most optimal viewer and everyone benefits from this video ad marketplace competition.
Download our solution sheet to learn more about Otto.
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