"The IAB finalized the Networks & Exchanges Quality Assurance Guidelines in 2010 to provide an industry-wide standard for quality and accountability."
"SpotXchange and the other ad networks announcing certification today are helping build trust, and are leading the industry by undergoing the rigorous process required for accreditation."
-Gina Kim, Senior Director, Industry Initiatives for IAB.
SpotXchange Among First to Receive IAB Certification
With websites changing their content all the time, and ads running on more than a million sites, the marketplace to buy advertising online can be confusing. The Interactive Advertising Bureau (IAB) AB Networks & Exchanges Quality Assurance Guidelines help clarify the marketplace by standardizing the information that is provided to advertisers Guidelines help clarify the marketplace by standardizing the information that is provided to advertisers. This standard information enhances buyer control over the placement and context of online advertising.
SpotXchange is one of the first companies to self-certify on the new IAB Guidelines provide better transparency and accountability. This means that advertisers can execute video ad campaigns through SpotXchange with confidence that they adhere to the highest criteria for buyer control and transparency.
The benefits you can expect from SpotXchange being certified on the new IAB Guidelines:
- Better transparency of inventory sources, publisher relationships, content levels and placement details
- Universally defined content categories for advertisers
- A standard rating system to content for various audience segments
- Data disclosure terms are outlined
- Regularly trained compliance officers
- A process to address and resolve non-compliance issues immediately
- All compliance officers are fully and regularly trained
The IAB guidelines also help eliminate confusion through a common vocabulary for targeting and data. The list includes these categories:
|Arts & Entertainment||Hobbies & Interests||Science|
|Automotive||Home & Garden||Shopping|
|Business||Law, Government & Politics||Society|
|Education||Personal Finance||Style & Fashion|
|Family & Parenting||Pets||Technology & Computing|
|Food & Drink||Real Estate||Travel|
|Health & Fitness||Religion & Spirituality||Uncategorized|
As one of the largest video ad marketplaces in the industry, SpotXchange has always operated under the principles of transparency and accountability. By self-certifying with the IAB, we ensure that our clients can clearly see that we’re keeping their brands safe.
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