Why Real-Time Bidding for Video is Growing Fast

Benefits of Real-Time Bidding

Cost efficiency -- Stretch your ad spend, with fewer dollars spent on poorly-targeted impressions

Control -- Evaluate and place cost parameters on each impression opportunity, to have control over price/performance

Retargeting -- Real-time bidding at the impression-level and user syncing makes retargeting more powerful and scalable

Insight -- At the impression level, you can identify trends and discover new insights about your consumers, context, and creative

Creative optimization -- Customizing real time advertising creative for each consumer becomes much more efficient and effective with RTB

Transparency / Brand Safety -- With SpotXchange continually monitoring campaign performance, we can guarantee complete brand protection

Introducing SpotMarket RTB™

impression-by-impression control for advertisers

increased revenue and CPMs for publishers

SpotMarket RTB™ helps efficiently match the audience targeting requirements companies have to the video ad inventory from participating publisher websites. For media buyers searching for their next real-time ad campaign, SpotXchange’s new solution helps with both scale and efficiency.

Who's Using Real-Time Bidding from SpotXchange?

Advertisers, Agencies, DSPs and Trading Desks

Have impression-by-impression control as you bid on video ads
Improve targeting and optimization
Maximize reach
Eliminate waste
Increase ROI
Improve the web buyer’s experience with better targeted advertising

Publishers

Enjoy higher revenue
Access to a new channel of buyers and campaigns
Increase CPMs within the marketplace by pulling RTB feeds
Maintain control over sale and pricing of your inventory

Real-Time Bidding / Exchange

The SpotXchange video advertising platform offers the most advanced RTB video in the industry, called SpotMarket RTB™. SpotMarket RTB helps companies tailor their bids on an impression-by-impression basis when bidding on in-stream and in-banner video ad inventory made available through SpotXchange's auction-based marketplace. Using SpotMarket RTB, advertisers can examine each video ad opportunity individually, and decide whether or not to bid on serving a highly targeted video ad within milliseconds.

Advertisers enjoy real-time control over executing targeted campaigns, and more efficient buys. Our RTB / exchange solution delivers as much or as little as a client needs at one time. With significantly increased marketplace competition, publishers can access new buyers, increase revenue and enjoy higher CPMs.

SpotMarket RTB simplifies the real-time advertising process for all parties involved. Participating advertisers can use the full spectrum of SpotXchange’s advanced targeting capabilities such as retargeting, and behavioral targeting using third-party data. DSPs, trading desks and ad networks can also take advantage of SpotXchange’s user syncing ability, which allows the SpotMarket RTB participant to see if they have any historic behavioral data on a particular user, and then lets them value the impression opportunity more highly and serve a more targeted ad.

Learn More About RTB

Read more about the benefits of RTB by downloading our solution sheet here

RTB Media Coverage

Media coverage of SpotMarket RTB

ExchangeWire: Andrew Moore Discusses RTB in Online Video

AdExchanger.com: Q&A with SpotXchange on Real-Time Bidding for Video Ads
VideoNuze: SpotXchange Rolls Out Real-Time Bidding Application

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