Company Background
SpotXchange was originally founded as a division of the search engine marketing technologies and services company, Booyah Networks. In March 2007, Booyah spun off SpotXchange to form a separate company focused on digital video advertising technology.
It all started when Booyah Networks was founded in early 2001 in Colorado by Mike Shehan (CEO) and Steve Swoboda (CFO/COO). Raising cash for an online marketing company during the height of the dot com crash proved challenging for the two founders, so they did what they could to cobble together angel funding from friends, family and area entrepreneurs. Pete Estler, founder of MatchLogic (a targeted display serving company acquired by Excite), invested by signing over the title of his Lamborghini to the company. Mike Shehan sold his historic house in Boulder, and Steve Swoboda took out a second mortgage on his home.
Starting SpotXchange
Having experienced strong growth and record profits in 2005, Booyah Networks began to investigate other online marketing verticals that it could pursue with its bank of intellectual property, capital and search marketing experience. Sights were set on online video advertising, a potentially explosive market that was beset with standardization and integration problems. Booyah Networks saw that many of the industry's problems could be solved by applying some of the best practices and technologies employed in the sponsored search market. Consequently, SpotXchange was formed in 2007, and at the time it was the first performance-basedonline video advertising network.
In 2009, SpotXchange launched the industry’s first advanced targeting tools to help advertisers reach their audiences and continued to hire the team and expand nationally. In 2010, SpotXchange launched its real-time bidding solution called SpotMarket RTB, which helps companies tailor their bids on an impression-by-impression basis when bidding on in-stream and in-banner video ad inventory made available through SpotXchange's auction-based marketplace.
Over the past several years, SpotXchange has experienced explosive growth. Today, SpotXchange is the largest global marketplace of video ad inventory, reaching 80 million unique visitors each month in more than 15 countries. We offer brandadvertisers a scalable, efficient and measurable way to attract new customers with high-quality online video ads on premium websites around the world. SpotXchange’s video ad marketplace is a one-stop shop for more than 1,000 major advertisers, publishers, ad networks, DSPs and trading desks each month, and we offer automated ad optimization, advanced audience targeting, real-time bidding, flexible pricing models and verifiable, safe brand protection for companies of all sizes.
Currently, SpotXchange is the #3 online ad network in the United States, and #1 in the UK and Canada according to comScore’s VideoMetrix service.
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