Company Background
SpotXchange was originally founded as a division of the search engine marketing technologies and services company, Booyah Networks. In March 2007, Booyah spun SpotXchange off into a separate company.
Over the past several years, Booyah has experienced explosive growth. Today, the Company operates several divisions including an interactive marketing agency called The Booyah Agency, and a division focused on providing Yahoo Paid Inclusion services to hundreds of clients. In 2006, Booyah Networks was ranked 23rd fastest growing private company and number 1 fastest growing marketing company in the U.S. by Inc. Magazine. And in 2007, Booyah Networks was ranked 4th fastest growing technology company in Colorado and 107th in the U.S by Deloitte & Touche.
Starting SpotXchange
In 2005, having experienced strong growth and record profits, Booyah Networks began to investigate other online marketing verticals that it could pursue with its bank of intellectual property, capital and search marketing experience. The Company set its sights on online video advertising, a potentially explosive market that was beset with standardization and integration problems. Booyah Networks saw that many of the industry’s problems could be solved by applying some of the best practices and technologies employed in the sponsored search market. Consequently, the Company immediately began developing the Internet’s first self-service auction-based online video advertising platform, now called SpotXchange.
Today, sponsoring an online video can be a frustrating, inefficient and intimidating process for advertisers. Just as Google and Overture revolutionized the search advertising space by creating a frictionless marketplace, the SpotXchange platform connects advertisers and sellers in a seamless, self-service market where supply and demand are matched in real-time.
SpotXchange has partnered with hundreds of publishers who represent tens of thousands of sites and tens of millions of daily video impression opportunities. Advertisers of all shapes and sizes, from small local businesses to Madison Avenue’s largest brands, currently advertise on the SpotXchange network. Using SpotXchange’s advanced but simple real-time campaign management tools, advertisers can load, target and launch their video ad campaign in minutes, as opposed to the days, weeks, or months required to execute on a typical online video buy. Furthermore, advertisers can optimize their campaign in real-time based on performance metrics provided by SpotXchange.