Video Advertising for Brand Advertisers
Like most other video ad networks, SpotXchange delivers high quality inventory across a vast network of publishers reaching almost 80M unique visitors every month. We support a number of video advertising units enabling brand advertisers to target, engage and interact with their customers. However, unlike most video ad networks, SpotXchange provides the best practices and technologies from other online mediums, like sponsored search, to enable brand advertisers and their agencies to manage their video ad campaigns on a performance-basis.
What is Performance-based Video Advertisers for Brands?
It’s simple really. The amount of money an advertiser spends on a campaign should generate a measurable return on their investment, instead of wasting money on uninterested viewers. By combining advanced targeting technologies with real-time optimization and high quality inventory, brand advertisers are able to measure video advertising and determine its worth. As a consequence, they will produce less wasteful and more effective campaigns.
Several hundred brand advertisers have run campaigns on SpotXchange. Here are just some of the metrics they’ve used to judge the success of a campaign on a performance-basis:
- Click Through rate (CTR) and Web Site Visitors
- Percentage of Video Advertisement Viewed
- Sales
- Leads
- Tracked Phone Calls
- Brand Recall & Purchase Intent via Dynamic Logic study
- Coupon Downloads
Our one focus is to make our advertisers’ campaigns perform. From our experience, when that happens, advertisers come back again and again.
Video advertising is not a performance-based medium, especially for brand advertisers.
If you try to make it performance-based, then you ultimately reduce the value of each impression therefore affecting the sale price of the inventory.Obviously, we couldn't disagree more.
How we differ from the rest:
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Exchange-based Marketplace
Exchanges are the most efficient way to buy and sell anything in the world. SpotXchange’s exchange-based marketplace allows publishers to set their asking price, and allows advertisers to easily purchase inventory at the price that works for them.
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25/7 Rule
SpotXchange ONLY charges advertisers when at least 25% or 7 seconds max (whichever occurs first) of their video ad is viewed by the consumer. Just another way we protect advertisers from low quality inventory.
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Real-Time Optimization
- Like sponsored-search platforms, advertisers and SpotXchange’s client services team can make real-time changes to campaigns based on performance metrics.
- Full Client Services Free of Charge & 24/7 Tools
SpotXchange will provide a dedicated client services team to manage advertisers’ campaigns at no charge. Additionally, clients can access their campaigns any time to manage campaigns and check real-time reports through SpotXchange’s self-service advertiser tools.
- Fully Transparent
SpotXchange is the only video ad network that allows you to target specific publishers within the marketplace. Advertisers know exactly where their ads play and how many times their ads played on those publishers when targeting specific publishers. Unlike many display networks, SpotXchange has nothing to hide. Our entire inventory is high quality and safe.
- Advanced Targeting
- A variety of targeting options in the SpotXchange marketplace allow advertisers to achieve their desired campaign goals. SpotXchange has some of the most advanced targeting technologies in the world including behavioral targeting, retargeting, geo-targeting, contextual targeting, day parting, and frequency capping, as well as enabling targeting of specific publishers.
- Frequency Cap Management
Advertisers can set how many times they would like to show their ad to a specific consumer in any given period of time.
- No Ad Serving Fees
SpotXchange will serve advertisers’ video ads and banners for absolutely nothing.
- Third Party Ad Server Integration
SpotXchange can work with any third party ad platforms like DoubleClick and Atlas for serving and tracking video ad campaigns.
- Flexible Terms - CPM, CPC or CPA
An exchange-based marketplace gives SpotXchange the flexibility to accommodate any business model for advertisers. Those that perform best will get the most traffic, and those that do not will receive less traffic.
- No Spending Limits
Purchase as much or as little inventory as you want. There are no spending minimums on SpotXchange. Try it out and expand campaigns as they perform.
- No 24 Hour Out Clauses
We actually call it our 24 Second Out Clause. Log into the tools, select the campaign, and deactivate if the campaign is not performing for you or your client. The only question we’ll ask is how can we do better?
- Direct Integration with All Publishers
SpotXchange is directly integrated with all of our publishers. This means we have control over every aspect of your campaign, which allows us to provide services like real-time optimization.
- Free Video Ad Creation Services
Securing appropriate video ad creative can be challenging for even TV advertisers. As such, SpotXchange will provide free video ad creation services to advertisers. Just send us all of your other creative like logos, banners, scripts, and other creative assets. SpotXchange will create a video ad complete with professional voiceover at no additional cost.
- Proprietary & Patent-Pending Ad Technology
Unlike many display and video ad networks, SpotXchange operates on own proprietary and patent-pending technology. Many ad networks use Atlas, DoubleClick or have a seat on the Right Media Exchange. Not SpotXchange. We own and control all of the technology. This allows us to drive our own product planning based on our customers’ needs. We aren’t dependent upon others to dictate what we can and cannot offer to our advertisers.