SpotXchange – Online Video Advertising

SpotXchange Vertical : Casual Gaming

SpotXchange offers marketers the opportunity to reach millions of casual gamers with their video ads. Casual gaming ad inventory represents some of the most engaging, most targeted, and therefore, most effective advertising on the Internet. And like all SpotXchange video ad inventory, advertisers can load, target and launch campaigns within minutes, and optimize campaign performance on the fly.

Highlights of casual gaming inventory on the SpotXchange network are as follows:

What are casual games?

• Developed for the general public and families, casual games are video games that are fun and easy to learn and play. The games are platform agnostic, meaning they can be played via the Internet, PC and Macintosh computers, Xbox, PlayStation, Nintendo DS, Wii and even mobile phones and PDA. They’re nonviolent, arcade-style games that involve puzzles, words, board and card games, game show and trivia. Popular games are Mahjong, Tetris, Solitaire, Bejeweled, Cake Mania, Mystery Case Files, and Luxor.
  * Definition provided by Casual Gaming Association.

What are casual game video ads?

• Pre-Game & Inter-Level – A video ad up to 15 seconds (30 seconds for some publishers) plays while the game is loading or in between game levels. The video ad can be accompanied by a companion banner, usually 300x250. Both the video ad and the banner are clickable.

How big is SpotXchange’s casual gaming ad network?

• SpotXchange works with most of the casual gaming sites and networks including Gamesville, Teagames, Neoedge, Advergames, and Slingo to just name a few. SpotXchange currently reaches 25M unique gamers every month. Most casual gamers play regularly for 5 to 20 minutes every day, thereby creating several advertising opportunities for interested advertisers.

Demographics

• Casual games are enjoyed by all genders and ages; however a majority of the players are females 18 – 45. If you are looking at targeting a large and highly engaged audience comprised of stay at home moms, then look no further.

Targeting Capabilities

• Interested marketers can utilize the full spectrum of SpotXchange targeting tools including one or any of the combination of the following:
  • Channel – target specific games, sites, demographics and networks. This is not a blind ad network.
  • Region – target any country, state or city/DMA in the world.
  • Context – target contextually across the SpotXchange network.
  • Time of Day – day part your ad to show up only at certain times of the day.

Historical Campaign Performance

• Casual game video ads have proven to be highly engaging. Historically, campaigns on the SpotXchange network targeting casual games have produced click through rates between 1 – 5%, and average video ad view times of over 90%. See the SpotXchange Casual Game Case Study below for more details.

Optimization

• As with every SpotXchange campaign, advertisers can buy as much or as little ad inventory as they want. Like sponsored search, advertisers can test campaigns and optimize performance on the fly to meet campaign objectives.