Advertiser Overview |
Why Marketers Use SpotXchange
 | What to Expect with SpotXchange |
Your One-Stop Shop to the World’s Largest Online Video Advertising Platform & Marketplace
Some of the world's largest web video advertising brands use SpotXchange video advertising network to deliver their video ads with the latest ad targeting methods, in real-time and automatically optimized for campaign success.
With targeted video advertising from SpotXchange, advertisers gain peace of mind as they experience increased transparency, flexibility and control of their video ad campaigns. Unlike a lot of other video ad platforms, SpotXchange guarantees that our advertisers will generate revenues from their video ad campaigns.
SpotXchange Online Video Advertising Solutions
Video Ad Network The SpotXchange video ad network reaches more than 170 million unique viewers every month and more than 1,000 integrated publisher sites in more than 20 countries, helping video targeting for advertisers to reach their online audiences and helping publishers make money from their video content.
We make video advertising simple. SpotXchange focuses on targeting, reach and measurement. With the most advanced targetingcapabilities available for video, SpotXchange matches the right ad to the right audience on the right screen. We launched an industry first for video advertising -- Otto -- our auto-optimization technology that steers ad campaigns to the right audience increasing audience engagement and decreasing costs for advertisers. SpotXchange has an extensive publisher network � we�re different in that we require every publisher to be integrated to our video ad platform, which provides brandadvertisers with premium video content at scale, high-impact ad units that maximize ROI, unmatched audience targeting, and unparalleled transparency and brand safety.
Real-Time Bidding / Exchange The SpotXchange video advertising platform offers the most advanced RTB video in the industry, called SpotMarket RTB™. SpotMarket RTB helps companies tailor their bids on an impression-by-impression basis when bidding on in-stream and in-banner video ad inventory made available through SpotXchange's auction-based marketplace. Using SpotMarket RTB, advertisers can examine each video ad opportunity individually, and decide whether or not to bid on serving a highly targeted video ad within milliseconds.
Advertisers enjoy real-time control over executing targeted campaigns, and more efficient buys. Our RTB / exchange solution delivers as much or as little as a client needs at one time. With significantly increased marketplace competition, publishers can access new buyers, increase revenue and enjoy higher CPMs.
SpotMarket RTB simplifies the real-time advertising process for all parties involved. Participating advertisers can use the full spectrum of SpotXchange’s advanced targetingcapabilities such as retargeting, and behavioral targeting using third-party data. DSPs, trading desks and ad networks can also take advantage of SpotXchange’s user syncing ability, which allows the SpotMarket RTB participant to see if they have any historic behavioral data on a particular user, and then lets them value the impression opportunity more highly and serve a more targeted ad.
