“
We're very pleased with SpotXchange as a video ad provider for TVU's
Internet TV service. Their platform is reliable and well-designed, and their integration
was well documented and supported. It is a joy to work with the SpotXchange team.
”
Dan Lofgren,
TVUnetworks.com
TVUnetworks.com
SpotXchange Video Ad Targeting
SpotXchange offers the most advanced targeting options of any video ad network in the industry. Utilize any of the following targeting capabilities to eliminate waste and increase effectiveness of any video ad campaign:
| Specific Websites |
Target specific websites in the SpotXchange marketplace.
Select those publishers that best match your demographic and pricing goals.
Example Client Targeting by Publisher: Grand Theft Auto |
|---|---|
| Geo-Targeting |
Target any country, state or city in the world. Reach a massive audience at a
low CPM or consumers in your neighborhood for a higher CPM.
Example Client Geo-Targeting: First Bank of Colorado |
| Behavioral Targeting |
Target consumers in-market for specific products and services. SpotXchange collects
data from some of the most popular consumer and search sites on the Web.
Example Client Behaviorally Targeting: Cable/Satellite TV Client |
| Re-Targeting |
Target consumers who have visited your site, but have yet to purchase your product or service.
Or up sell existing customers. Increase conversions by over 500% and higher!
Example Client Re-targeting: Domino’s |
| De-Targeting | Further eliminate waste in your campaigns by not serving ads to those that have already purchased your product or service. |
| Context |
Target video ad inventory based on context (e.g. - sports).
Example Client Context: Hawaii.com |
| Day-Parting |
Choose what time of day to run your ad in each time zone.
Example Day-Parting Clients: Sonic Restaurants (lunch time) |
| Frequency Capping | Limit and specify how many times a consumer should see your ad for any given time period. |
SpotXchange - Video Advertising / Performance Guaranteed! |
Denver (HQ) - New York - UK |
©
2010
SpotXchange, LLC. • ph: 303.345.6650
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