We hear our fair share of critics that say:Small business video advertising is not a performance-based medium, especially for brand advertisers.If you try to make it performance-based, then you ultimately reduce the value of each impression therefore affecting the sale price of the inventory.Obviously, we couldn't disagree more.

Why SpotXchange Works for Retailers:

Exchange-based Marketplace
Exchanges are the most efficient way to buy and sell anything in the world. SpotXchange's exchange-based marketplace allows publishers to set their asking price, and allows advertisers to easily purchase inventory at the price that works for them.
25/7 Rule
SpotXchange ONLY charges advertisers when at least 25% or 7 seconds max (whichever occurs first) of their video ad is viewed by the consumer. Just another way we protect advertisers from low quality inventory.
Real-Time Optimization
- Like sponsored-search platforms, advertisers and SpotXchange's client services team can make real-time changes to campaigns based on performance metrics.
Full Client Services Free of Charge & 24/7 Tools
SpotXchange will provide a dedicated client services team to manage advertisers' campaigns at no charge. Additionally, clients can access their campaigns any time to manage campaigns and check real-time reports through SpotXchange's self-service advertiser tools.
Fully Transparent
SpotXchange is the only video ad network that allows you to target specific publishers within the marketplace. Advertisers know exactly where their ads play and how many times their ads played on those publishers when targeting specific publishers. Unlike many display networks, SpotXchange has nothing to hide. Our entire inventory is high quality and safe.
Advanced Targeting
- A variety of targeting options in the SpotXchange marketplace allow advertisers to achieve their desired campaign goals. SpotXchange has some of the most advanced targeting technologies in the world including behavioral targeting, retargeting, geo-targeting, contextual targeting, day parting, and frequency capping, as well as enabling targeting of specific publishers.
Frequency Cap Management
Advertisers can set how many times they would like to show their ad to a specific consumer in any given period of time.
No Ad Serving Fees
SpotXchange will serve advertisers' video ads and banners for absolutely nothing.
Third Party Ad Server Integration
SpotXchange can work with any third party ad platforms like DoubleClick and Atlas for serving and tracking video ad campaigns.
Flexible Terms - CPM, CPC or CPV
An exchange-based marketplace gives SpotXchange the flexibility to accommodate any business model for advertisers. Those that perform best will get the most traffic, and those that do not will receive less traffic.
No Spending Limits
Purchase as much or as little inventory as you want. There are no spending minimums on SpotXchange. Try it out and expand campaigns as they perform.
No 24 Hour Out Clauses
We actually call it our 24 Second Out Clause. Log into the tools, select the campaign, and deactivate if the campaign is not performing for you or your client. The only question we'll ask is how can we do better?
Direct Integration with All Publishers
SpotXchange is directly integrated with all of our publishers. This means we have control over every aspect of your campaign, which allows us to provide services like real-time optimization.
Free Video Ad Creation Services
Securing appropriate video ad creative can be challenging for even TV advertisers. As such, SpotXchange will provide free video ad creation services to advertisers. Just send us all of your other creative like logos, banners, scripts, and other creative assets. SpotXchange will create a video ad complete with professional voiceover at no additional cost.
Proprietary & Patent-Pending Ad Technology
Unlike many display and video ad networks, SpotXchange operates on own proprietary and patent-pending technology. Many ad networks use Atlas, DoubleClick or have a seat on the Right Media Exchange. Not SpotXchange. We own and control all of the technology. This allows us to drive our own product planning based on our customers' needs. We aren't dependent upon others to dictate what we can and cannot offer to our advertisers.

Local Video Advertising for Small Businesses

Local Video Advertising for small businesses is a fast way to get your message in front of thousands of hot prospects who know about your specific products and services.

At about 2 cents per person for up to 30 seconds, local video advertising is also a very low cost way to market your small business compared to more expensive and less effective forms of local advertising.

You can experience local video advertising first hand with the help of SpotXchange. SpotXchange allows your local business to reach your prospects in your local area with a powerful local video advertising message that is sure to help separate you from your competition because chances are they have not discovered the power of local videos.

Restaurants, auto dealerships, lawyers, retailers, real estate agents and more can take advantage of and benefit from the power of the Internet and local video advertising in ways you've never thought possible. And with the help of SpotXchange, your local videos can stand out and your small business can be found quickly and easily online.

SpotXchange is a performance-based local video advertising network that reaches 170M unique visitors every month. With SpotXchange's local video advertising, not only can your small business measure results with real-time tracking, but you can also watch as the following performance metrics grow:

Store Visitors
Website Visitors
Trackable Phone Calls
Leads
Sales

Don't think for a second, that your small business can't take advantage of the power of local video advertising. SpotXchange makes it easy for local advertisers businesses of any size to create and launch a local campaign in video ad networks targeted to those who matter most, your neighbors, friends, and all those who make up your community. This is about what works for you and your business and what will separate you from your competition.

Here are a few simple steps to get started with a local video advertising ad campaign:

Sign Up for a SpotXchange Advertiser Account - Once you sign up, a client services representative will contact you within 24 hours to guide you through the process of ad targeting & creation and launching a local video ad campaign.
Create Your Commercial - If you don't already have a local video, SpotXchange will work with you to create your own professional local video complete with professional voiceover absolutely free
Develop a Media Plan - Your SpotXchange client services representative will help design a local video advertising media plan that works for you. Spend as much or as little as you want every month. SpotXchange empowers advertisers to target consumers in their state, city/DMA or even zip code

Please feel free to call us at 303.345.6650 or email SpotXchange at any time if you still have questions about SpotXchange's local video advertising business.

How It Works