Our pledge to advertisers and publishers is very simple. Everything we do focuses on generating a return on investment for video ad campaigns. We do this by eliminating as much wasteful spending and providing as much targeting and optimization as humanly and technically possible. In turn, advertisers can spend more per impression, therefore maximizing the value of our publishers' video ad inventory.

Here are just some of the things that we provide to advertisers and publishers that maximize the value of video ad inventory for everyone involved:

• Exchange-based Marketplace - Exchanges are the most efficient way to buy and sell anything in the world. SpotXchange's exchange-based marketplace allows publishers to set their asking price, and allows advertisers to easily purchase inventory at the price that works for them.
• Real-Time Optimization - Like sponsored-search platforms, advertisers and SpotXchange's client services team can make real-time changes to campaigns based on performance metrics.
• Full Client Services Free of Charge & 24/7 Tools - SpotXchange will provide a dedicated client services team to manage advertisers' campaigns at no charge. Additionally, clients can access their campaigns any time to manage campaigns and check real-time reports through SpotXchange's self-service advertiser tools.
• Fully Transparent - SpotXchange is the only video ad network that allows you to target specific publishers within the marketplace. Advertisers know exactly where their ads play and how many times their ads played on those publishers when targeting specific publishers. Unlike many display networks, SpotXchange has nothing to hide. All of our inventory is high quality and safe.
• Advanced Targeting - A variety of targeting options in the SpotXchange marketplace allow advertisers to achieve their desired campaign goals. SpotXchange has some of the most advanced targeting technologies in the world including behavioral targeting, retargeting, geotargeting, contextual targeting, day parting and frequency capping as well as enabling targeting of specific publishers.
• Frequency Cap Management - Advertisers can set how many times they would like to show their ad to a specific consumer in any given period of time.
• No Ad Serving Fees - SpotXchange will serve advertisers' video ads and banners for absolutely nothing.
• Third Party Ad Server Integration - SpotXchange can work with any third party ad platforms like DoubleClick and Atlas for serving and tracking video ad campaigns.
• Flexible Terms - CPM, CPC or CPA - An exchange-based marketplace gives SpotXchange the flexibility to accommodate any business model for advertisers. Those that perform best will get the most traffic, and those that do not will receive less traffic.
• No Spending Limits - Purchase as much or as little inventory as you want. There are no spending minimums on SpotXchange. Try it out and expand campaigns as they perform.
• No 24 Hour Out Clauses - We actually call it our 24 Second Out Clause. Log into the tools, select the campaign, and deactivate if the campaign is not performing for you or your client. The only question we'll ask is how can we do better?
• Direct Integration with All Publishers - SpotXchange is directly integrated with all of our publishers. This means we have control over every aspect of your campaign, which allows us to provide services like real-time optimization.
• Free Video Ad Creation Services - Securing appropriate video ad creative can be challenging for even TV advertisers. As such, SpotXchange will provide free video ad creation services to advertisers. Just send us all of your other creative like logos, banners, scripts, and other creative assets. SpotXchange will create a video ad complete with professional voiceover at no additional cost.
• Proprietary & Patent-Pending Ad Technology - Unlike many display and video ad networks, SpotXchange operates on own proprietary and patent-pending technology. Many ad networks use Atlas, DoubleClick or have a seat on the Right Media Exchange. Not SpotXchange. We own and control all of the technology. This allows us to drive our own product planning based on our customers' needs. We aren't dependent upon others to dictate what we can and cannot offer to our advertisers.