SpotXchange – Online Video Advertising

Let Advertisers Compete For Your Content

SpotXchange is an online video advertising network. We provide advertisers with the tools to target campaigns against particular contextual, behavioral, geographic and demographic criteria associated with publisher properties and bid an amount they are willing to pay for this targeted impression. Each time a publisher queries our platform for an ad, SpotXchange serves the advertisement with the highest-yielding bid to the publisher’s website.

We’ve combined dynamic pricing at the impression level with advanced targeting initiatives that enable advertisers to target anonymous cookie data. The outcome: an overall positive impact on rates, increasing publisher revenues and allowing publishers to sell more inventory.

Streamlining the Ad-Sales Process

We gather the advertisers in one place so that they can compete to show up along side your content.

• We handle billing and payment processing
• We serve and host the video ads—you call only one feed, not many
• SpotXchange monitors ads for quality and performance
• We dynamically select the best possible ad for your content based upon a variety of factors
  • Time of day
  • Location of the user
  • Demographic data (when available)
  • Behavior
  • Type of content
  • Highest big amount

SpotXchange leverages Limelight Networks' best-in-class content delivery network for a reliable, seamless user experience. SpotXchange ads load in the background and are streamed directly into the media player in slots the publisher designates. There is no lag time and no performance issues, and SpotXchange ads are served in the formats your users demand.

Giving Publishers More Control

SpotXchange gives publishers more control over the advertising that appears alongside their content. Publishers can restrict the types of ads associated with their content. Restrictions include the following:

• Advertiser by name
• Advertiser Categories (alcohol, tobacco, gambling, etc.)
• Minimum Cost per View
• Maximum length of video ad

All advertisements are reviewed by a quality assurance team to verify their content, minimizing the possibility that inappropriate ads could be served alongside your content.

Publishers determine the placement of the video ads in their content:

• Pre-roll
• Mid-roll
• Post-roll

Ad Insertion

The SpotXchange platform simplifies ad-serving for publishers. As a publisher, you request ads in real-time by placing a parameterized query to SpotXchange’s ad servers. The call contains critical information about your site, max duration of requested commercial, video format, synchronized banner size and viewer geography. SpotXchange then returns the commercial that is most relevant and valuable to this impression opportunity. We offer a number of integration options to query our network for video ads.

A few of SpotXchange's partners and other video platforms we're pre-integrated with include:

• thePlatform
• Brightcove
• FreeWheel
• Adap.tv
• LayerDynamics

Tracking and Payment

SpotXchange provides an advanced reporting interface, which shows you precisely how your content is monetizing. Reports include:

• Number of calls
• Coverage of calls
• Impressions served
• Gross revenue earned
• Net revenue earned
• Average net CPM
• Number of clicks
• Click thru rates

Publisher payments are made monthly.