Publisher Overview |
Why Publishers Use SpotXchange Real-Time Bidding
 | Benefits of Working with SpotXchange |
With SpotXchange you have the means to make more money off your website content. Let us help you harness the full revenue potential of your inventory no matter how or when your audience is viewing your content – online, mobile, or on any other device. We make it easy for all of our publishers to integrate with our video advertising system and get up and running within days. Once integrated, you can expect seamless access to all ad sources, easy management through our online dashboard, and the ability to maximize the value of your inventory on the most competitive and largest video ad marketplaces in the world.
SpotXchange Solutions for Publishers
Premium Inventory For publishers that provide premium content, SpotXchange aggregates the best video content from those publishers looking to make the most revenue possible from their video inventory. With SpotXchange, you have the ability to set higher CPMs for the premium video ad inventory offered. We’ll help you maximize eCPMs and fill rates by managing campaign delivery, multiple ad networks, and supply fluctuations according to your strategic priorities. We will work with you to maximize the value of high-quality video ad inventory by calling for higher CPM campaigns before turning your inventory over to our ad network / exchange, for example.
For publishers that provide premium content, SpotXchange will only return high CPM campaigns. Using our marketplace you can earn revenue from premium brand advertisers from day one. Working with SpotXchange you can:
- Realize your content’s full value and maximize CPMs by matching the right ad with the right user at the right time.
- Gain control of your inventory by choosing the ad source that yields the highest CPM for each impression, ensuring you make money from every view.
- Have access to a powerful dashboard that helps you manage all video ads, with a simple, one-time integration.
SpotXchange can also help you monetize your video inventory no matter how you distribute it to consumers – by PC, mobile or connected TV.
Unsold Inventory Publishers rely on revenue from advertising to keep their businesses viable. As a publisher if you have unsold impressions, SpotXchange can help publishers maximize the value of their unsold video ad inventory. But most publishers don’t have the resources to manage their unsold inventory properly and on a daily basis.
In one of the industry's most robust exchange-based marketplaces, SpotXchange combines the power of video with behavioral and other advanced targeting capabilities. As a client, you can enjoy a powerful, flexible and easy way to integrate the SpotXchange video ad feed.
Advertisers within the SpotXchange marketplace compete for the opportunity to have their ads run against inventory made available by participating publishers. Rather than letting inventory go unsold, publishers can make real-time calls to SpotXchange requesting ads that meet the precise specifications (set in advance by each publisher). SpotXchange will then return any ads, in order from highest to lowest CPM, that meet the publisher’s quality and targeting criteria.
·Monetize unsold inventory with network-like efficiency, while maintaining a level of control similar to your direct sales efforts.
·Our straightforward integration package provides a quick, easy, and cost-free way to liquidate available ad inventory.
·Customization & Control – Configure your ad calls to receive only those ads that you find most valuable. Set filters to block unwanted ads.
·The SpotXchange self-service dashboard gives you real-time access to stats and ability to configure ad calls on the fly.
Private Exchange Publishers that set up private exchanges for video inventory benefit from their existing brand power and direct relationships while enjoying all the market efficiencies a real-time exchange provides. A private exchange gives publishers the ability to create a pool of video inventory that they can make available to a select group of advertisers, while maintaining control over inventory availability and pricing. Meanwhile, their approved advertisers/buyers have access to premium inventory that has traditionally been sold through the publisher’s direct sales team.
Both sides reap the benefits of an auction-based marketplace and real-time bidding (RTB) – publishers can more effectively monetize their unsold inventory, and buyers can use target audience data to value individual impressions and buy them in real-time. Publishers can take advantage of unforeseen traffic spikes by adjusting biddable inventory in real time, as buyers value each impression based on audience data and place their bids.
Throughout the process, publishers have data transparency and better analytics, which give them insight into buyer actions and the market, and allow them the flexibility to make quick adjustments as needed. Publishers that set up private exchanges for video inventory benefit from their existing brand power and direct relationships while enjoying all the market efficiencies a real-time exchange provides.
A private exchange gives publishers the ability to create a pool of video inventory that they can make available to a select group of advertisers, while maintaining control over inventory availability and pricing. Meanwhile, their approved advertisers/buyers have access to premium inventory that has traditionally been sold through the publisher’s direct sales team.
Download our solution sheet to learn more about the benefits of a private exchange.
