Mike Shehan chats with Beet.TV about SkipIt |
SpotXchange Advanced Targeting Options for Video Ads
SpotXchange offers the most advanced targeting options of any ad exchange in the industry. Use any of the following targeting capabilities to eliminate waste and increase effectiveness of any video ad campaign:
Keyword | Enables advertisers to efficiently target consumers based upon the search keywords and phrases they use, and place relevant online video ads in front of them. We do this with scale, and without including Personally Identifiable Information (PII) in our data, so the individual’s right to privacy is completely protected |
Demographic | Use audience segmentation – it’s the most time-tested method of delivering advertising to your target audience by defining demographics (gender, age, income, ethnicity, etc). Only this time, do it with efficiency, precision and scale |
Behavioral | We gather intent behaviors from our network and partners to deliver you the most relevant prospects that are in-market for specific products and services. We do this with scale, and without including Personally Identifiable Information (PII) in our data, so the individual’s right to privacy is completely protected |
Geographic | Target any country, state or city in the world. Reach a massive audience at a low CPM or consumers in your neighborhood for a higher CPM |
Sequential | Target by showing online ads to someone in a particular sequence. Advertisers can slowly show different video ads to the same prospects, slowly warming them to the product and providing the right level of information appropriate for where they are in the buying process |
Site Specific | Target specific websites in the SpotXchange marketplace. Select those publishers that best match your demographic and pricing goals |
Contextual | Your video ads are selected and are automatically served by our marketplace based on the content (sports, business, news, etc.) displayed to the user |
Retargeting | Target consumers who have visited your site, but have yet to purchase. Or use retargeting to upsell existing customers. Increase conversions by more than 500%! |
Detargeting | Eliminate wasteful spending on customers who have already purchased your product or service and are no longer considered in-market prospects |
Day-Parting | Choose what time of day to run your ad in each time zone to maximize effectiveness (e.g. a restaurant video ad at lunchtime) |
Frequency Capping | Limit and specify how many times a consumer should see your video ad for any given time period |
