Video Ad Serving & Insertion Explained for Advertisers – How It Works

SpotXchange advertisers can launch their video ad insertion campaigns within minutes of signing up. The system's administration and reporting tools are familiar to anyone experienced with PPC search engine marketing. As an advertiser, you specify in advance where, when and to whom you want to show your online video commercial based on contextual, geographic or demographic targets. Then you specify how much you are willing to pay for that impression. That value is your bid. Each time a SpotXchange publisher queries our platform for an ad your video ad serving bid amount is compared to all other bid amounts for the same publisher target. Higher bids are given priority placement over lower bids.

Video Ad Insertion - Key Features

• Auction-based pricing at the impression-level establishes the true market value of every impression, ensuring you never pay more than a targeted impression is worth to you.
• Video ad insertion targeting criteria includes content category/context, geography (to the DMA or zip code level), channel, sub-channel, demographics, daypart and retargeting.
• Self-service, browser-based tools allow you to manage your video ad serving campaign in real-time, any time, from any PC—launch, optimize, end and edit your campaigns on your terms.
• Load once, stream everywhere. SpotXchange transcodes your commercial into the type of streaming format different Web properties demand, supporting all user operating systems, media players and broadband connection speeds.
• No long-term commitments, no minimum buys. Pay as you go, just like the best PPC search engine marketing platforms.
• Supports all IAB standard synchronized banners/ad units.
• Leverages Limelight Networks' best-in-class content delivery network for a reliable, seamless video ad insertion user experience.
• All video ad serving publisher properties are reviewed by a quality assurance team to verify that their site's profile in the SpotXchange system conforms to their actual site content, minimizing the possibility that your ads could be served alongside inappropriate content.

Video Ad Serving - Agencies

• Utilize a dedicated client services team to manage your video ad campaigns free of charge.
• Access a large, aggregated network of high quality ad inventory without wasting time and resources.
• Manage and optimize all your campaigns from a single interface, all in real-time.
• Test creative before committing to longer term contracts on other online networks or TV

Video Ad Insertion - Local Businesses

• Video ad insertion can easily deliver your message to any city, town or zip code.
• A competitive bidding marketplace gives small businesses the same opportunities to buy ad slots as national advertisers.
• Video ad Serving is great for any retail or service-related small business that wants to reach a highly targeted geography at minimal cost.

Video Ad Serving - Politicians

• Customize and deliver your video ad insertion message to your local constituency.
• Use the video ad serving process to pair with your other online initiatives to raise money or gather e-mail addresses to increase your connectedness to your supporters.

Video Ad Insertion - National Brands

• Advertising through SpotXchange marries the drama and emotion of TV advertising with the targeting, interactivity and accountability of Internet marketing.
• Efficiently place your brand among your segmented demographic, region or site in the SpotXchange video ad insertion network.
• Test ad response and effectiveness before committing to large impression buys elsewhere.

Video Ad Serving - Events/Entertainment

• Target any geographic region at any time to promote a time-sensitive event in that region (hockey game on OLN at 8 p.m. EST).

Video Ad Insertion - Public Service Announcements (PSAs)

• Reach your desired demographic and region with a targeted message (Amber Alerts, weather alerts, etc.).