Focused on bringing buyers and sellers together
to strike programmatic deals, our SpotX PrograMatch event
proved a huge success in Sydney.
While there is a common misconception that cookies don’t work on mobile, it’s simply not true. However, the functionality of cookies is certainly more limited in the mobile environment, creating the need for us to move beyond cookies and focus on solutions for a cookieless environment.Read More
Last week, we detailed some of the limitations of cookies on mobile. This week, we are exploring the innovative alternatives that have been created as solutions to those limitations. Two solutions that we see publishers and advertisers beginning to leverage SpotXchange include...Read More