About SpotX

Company Background

It all started when Booyah Networks was founded in early 2001 in Colorado by Mike Shehan (CEO) and Steve Swoboda (CFO/COO). Raising cash for an online marketing company during the height of the dot com crash proved challenging for the two founders, so they did what they could to cobble together angel funding from friends, family and area entrepreneurs. Pete Estler, founder of MatchLogic (a targeted display serving company acquired by Excite), invested by signing over the title of his Lamborghini to the company. Mike Shehan sold his historic house in Boulder, and Steve Swoboda took out a second mortgage on his home.

Awards & Affiliations

Our Partners

Hear What Our Customers Have to Say

“SpotXchange continues to lead the charge towards transparency in the video exchange space. By providing the initiation type along with site data, SpotXchange enables advertisers to make more efficient buying decisions for each individual campaign.”
– Adrian Tompsett, Vice President of Business Development at DataXu

“SpotXchange has a very responsive and proactive account management team – they don’t just wait for me to email them with a problem, they reach out to me to see how we’re doing. They are continuously and proactively trying to make publisher’s jobs easier with their innovative platform tools and reports.”
– Rich Stora, Ad Operations Manager at Healthguru


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