SpotX respects your privacy. Visit our AdChoices page to learn about online behavorial advertising, and what you can do to opt-out of receiving behaviorally targeted ads.
1. COLLECTION OF CUSTOMER-PROVIDED INFORMATION
The individuals who represent SpotX’s Customers or potential Customers (“Business Contacts”) may voluntarily provide their contact information and related data, including Personal Information, to SpotX by various means, including telephone, email, postal mail, the “Sign Up” button for Advertisers, the “Apply” button for Publishers, or other means. The Personal Information submitted to SpotX is used to communicate with and provide services for Customers. SpotX corrects or updates Personal Information when requested to do so by the applicable Business Contact.
We may receive Personal Information about you from other sources like telephone or fax, or from third-parties that provide services for us in connection with the Services. We may add this information to the information we have already collected from you via our Services.
2. USE OF CUSTOMER-PROVIDED INFORMATION
SpotX may create Anonymous Information records from Personal Information by excluding information (such as your name) that make the information personally identifiable to you. We may use this Anonymous Information to analyze usage patterns so that we may enhance our Services. We reserve the right to use and disclose Anonymous Information to third-parties in our discretion. This Anonymous Information may include, but is not limited to, browser type, URLs visited, and search terms entered.
This Part II describes SpotX’s use of Personal Information and Anonymous Information that we collect in connection with the SpotX’s video advertisement serving technology. As used in this Part II, “you” and “your” refer to individuals who visit websites that use SpotX’s video advertisement serving technology (Network Sites). The collection, use and disclosure of information by Network Sites is governed by the privacy policies and practices of the Network Sites and their operators; SpotX does not control such policies and practices.
1. WHAT IS AD SERVING?
In order to support valuable content without charging visitors, websites sell advertising space on their Web pages or within video content streamed on their Web pages. Companies like SpotX provide ads to websites and provide technology for website publishers and advertisers to display or to stream ads.
When you visit a website, your Internet browser transmits a “request” to that website’s server “asking” that server to send you the Web page that you are seeking. Most Web pages contain components that are pulled from different sources, for example, a Web page at a news site may get its weather section from one provider, its sports results from a different source, and advertisements from other servers.
If the website is a Network Site and is using SpotX’s technology to display ads on its site, the Web page will contain coding that directs your browser to fill the ad space on the Web page with content from one of SpotX’s ad servers. SpotX’s platform for streaming video ads enables advertisers to target their campaigns against particular contextual, geographic, interest or demographic criteria associated with the website or browser, and bid an amount they are willing to pay for this targeted impression. Each time a Network Site queries our platform for an advertisement, SpotX serves the most valuable advertisement to the publisher’s ad slot. Please note that SpotX does not control the privacy policies of the Network Sites, publishers and advertisers who use our services.
2. COLLECTION AND USE OF AD-SERVING INFORMATION
Each Network Site includes video ad serving code on its website that enables SpotX to serve ads on the site and to place SpotX Cookies. SpotX Cookies are used to help manage ad delivery and frequency, and to identify audience segment(s) for customized advertising. SpotX does not collect or store any personal identification or sensitive information, such as your name, address, phone number, address, financial account information, social security numbers, or health information.
The video ads served may include instrumentation tags that enable SpotX to collect information about a person’s interaction with the ad for use in billing and analytical purposes. Each time one of SpotX’s servers receives a request for a video advertisement, Anonymous Information about the request is recorded for example, the date and time, the geographic location of the browser (based on IP address), the website and page to which the ad or image was delivered, any associated search terms, the SpotX Cookie ID, and the browser operating system. This information is used for reporting, analytical, modeling and targeting purposes, and also to better manage ad campaigns and the user experience, for example, to manage the number of times a particular user is exposed to the same advertisement.
SpotX may also make requests to multiple third-party data vendors for additional anonymous user audience information that is used for targeting, analytic and reporting purposes. No Personal Information is ever shared by SpotX with its third-party data vendors, although the third-party data vendors may provide SpotX with Anonymous Information that can be merged with existing Anonymous Information. SpotX only works with third-party data vendors who are members of the Network Advertising Initiative (NAI) which sets the industry’s standards for online privacy accountability.
SpotX also works with approved affiliates for the collection and aggregation of search terms used for audience modeling and targeting purposes. No Personal Information is ever shared by SpotX with these affiliates, but SpotX may share aggregate Anonymous Information with these affiliates. SpotX may retain and target keyword category associations for up to 30 days.
3. OPTING OUT OF SpotX COOKIES
If you want your unique SpotX Cookie on your computer replaced with an opt-out Cookie, see section towards the bottom of the page. This change will be effective for all of the websites and advertisers that use our ad-serving technologies.
Each Network Site is required to post a privacy statement on the website that describes SpotX’s collection and use of information through that website. Most major third-party online advertising companies have agreed to provide an opt-out mechanism for their ad cookies.
If you select the opt-out Cookie, ads delivered to your browser on behalf of clients using our ad-serving technology will be targeted based only on the information that is automatically transmitted in the Internet environment when an ad request is received by our ad servers (including, your browser type, Internet service provider, information about the general content of the site or page displayed on your browser and other non-personally identifiable information provided by the site).
Note that: if you erase or otherwise alter your browser’s Cookie file you may need to opt-out again; an opt-out applies only to a specific user of a specific computer, i.e., opting-out at work will not apply to your home computer; and opting-out of our Cookies does not mean that you will stop seeing ads, only that the ads may be less relevant to you.
As used in this Part III, “you” and “your” refer to both SpotX’s Customers and individuals who visit websites using SpotX’s video advertisement serving technology.
1. SECURITY AND CONFIDENTIALITY
SpotX has put in place commercially reasonable physical, electronic, and organizational procedures to safeguard and secure the information we collect online. However, no company, including SpotX, can fully eliminate security risks associated with Personal Information.
We may disclose Personal Information if we believe in good faith that such disclosure is necessary to (a) comply with relevant laws or to respond to subpoenas or warrants served on us; or (b) to protect and defend the rights or property of us, the visitors and users of our Services, or third parties.
3. CHANGES IN THIS PRIVACY STATEMENT
Opt-Out of SpotX Ad-Serving Cookie
SpotX helps you protect your privacy online. You can chose to opt-out of the SpotX behavioral targeting network by selecting the “opt-out” option below.
When you select this option, SpotX sets a persistent “opt-out cookie” to prevent information from being uniquely associated with your browser. When you accept this opt-out cookie, SpotX will know that you have opted-out and will make no attempt to assign other cookies in the future, or to store additional information about your browser.
If you erase your browser’s cookies, you may need to perform this process again.